Elegant Resorts brought Super Luxe Events on as Consultant Event Manager for a series of luxury automotive events with Aston Martin.

Two group self-driving tours, named Elegant Journeys were created, one taking in the Italian Lakes and Dolomite Mountains and the other across picturesque Scotland.

The tours were carefully crafted to reflect the beauty, design, heritage and power of Aston Martin and its cars, while providing the outstanding level of personal service and luxury associated with holidays by Elegant Resorts.

Each driving tour was a six day programme, which included a series of hosted activities, events and gourmet dinners, and accommodation at a range of exclusive properties.

The role encompassed full project management including:

  • Repeated site visits to all properties in Italy and Scotland to ensure every property was just the right fit, and service levels were outstanding


  • Planning the road routes between each property, often keeping away from the main roads, ensuring their suitability for the vehicles and that the vistas were worth the drive. We also assisted in compiling the detailed directions for the road books that were commissioned for the guests


  • Full logistics planning for each tour, including timings, transfers, menus, activities, equipment hire, budgets and crew briefing documents


  • Crew management including arranging logistics and accommodation for the photographer, luggage driver and vehicle technician 


  • All supplier liaison including venues, hotels and VIP guests


  • Working closely with the Marketing, PR and Sales teams at Elegant Resorts and Experiential and Technical teams along with Senior Management at Aston Martin 


  • Onsite delivery of both events, where we acted as a host on each tour whilst managing all suppliers and crew for the duration of the programme


“Thank you so much Amy, you truly are the most amazing Event Manager. The tours hosted by Elegant Resorts and Aston Martin could not have happened without you! Your professionalism, hard work and attention to detail is first class. It’s been fabulous working with you.” 

Sarah Morgan, Deputy Head of Sales, Elegant Resorts

All images courtesy of Motif Productions